SkyAngels offer training for those seeking to enter or enhance their career as a corporate flight attendant, along with recruiting quality crew for travellers and flight operators. Due to the nature of the business, the website needed to appeal to a range of audiences including aspiring crew, travellers, flight operators and current crewmembers. This needed to be applied not only to the design, but also the layout so that site visitors could quickly and easily find the information they are searching for.
In order to do this, we broke the first section of the homepage into three columns (Travellers, Flight Operators, Crewmembers & Aspiring Crew) to immediately direct site visitors to the relevant sections of the website. We then used full width images to break the rest of the homepage up into sections that further elaborate upon SkyAngels offerings for each of their audiences.
See for yourself below.