STEP 1: ATTRACT POTENTIAL CUSTOMERS
Target potential customers that are most likely to be interested in your business with laser targeted Facebook lead ads.
Use lead ads for newsletter signups, special offers and promotions, interest forms, applications, quotes and more.
STEP 2: COLLECT INFORMATION
When someone clicks on your ad they will see a form that’s auto-filled with info they’ve shared with Facebook.
Capture customer information that is important to your business by adding your own custom questions.
STEP 3: FOLLOW UP AND CONVERT
We send you your leads, making it easy for you to follow up with them.
You also have the option to automatically sync your leads with your email marketing or customer relationship management (CRM) tools.
FREQUENTLY ASKED QUESTIONS
What is the difference between Adwords and Lead Ads?
Adwords are pay-per-click ads that are displayed in Google search results and the Google display network (other websites). These are perfect for letting a customer know about your business right when they are searching for what you offer. Lead Ads are Facebook ads that include forms displayed on Facebook or Instagram that entice a user to provide their details to express interest in your product or service. Lead Ads are more useful for generating leads than for instant sales. The ads will be shown to those people most likely to be interested in your product or service. After you have collected contact details you can continue building a relationship with your potential customers. Lead Ads and Adwords can be used separately or in conjunction as part of a broader marketing strategy.
Who pays for the advertising?
You will be required to pay your advertising budget for Facebook Lead Ads. We recommend spending a minimum of $10/day, however your total advertising budget will be your decision. This can be adjusted at any time and you may wish to test the waters with a lower ad spend at first and increase it over time as you see the results.
How will I know if my ads are performing?
We provide you with a monthly tracking report showing the effectiveness of each of your ads. We will also give recommendations based on the figures.
How long do I need to commit to an advertising package for?
There is no minimum term. You pay by the month and you can cancel at any time. We recommend running ads for at least a month to get an accurate assessment on how they are performing.